Why Kenyan firms pour millions into sponsorships deals

Brands are becoming far more particular about who fills a venue rather than how many people...
Your blog category

Brands are becoming far more particular about who fills a venue rather than how many people...

Unesco has warned that generative AI can create fabricated information and that education...

The yields on the Nairobi office market are comparable to the returns on offer in the...

The exit comes after several changes in Sidian’s ownership structure and capital base...

Marketers today are trying to recreate that cultural impact in a much harder environment...

Avoid failure is conventional management wisdom. But can you build a sustainable business...

NIF is designed to recycle capital, not simply spend it. It takes national priorities, turns...

A truly integrated market would strengthen regional manufacturing, create jobs, increase...

Kenya is right to want more of the value chain onshore, and wrong to be announcing that...

CBE strengthens literacy by shifting the focus from what learners know to what they can do with...